Information Exchange in Supply chain management: Social media as an enabler

Amritha Sasankan, Karen Jones*, Edward Sweeney*, Louise Knight*

*Corresponding author for this work

Research output: Contribution to conferencePaper

Abstract

In today’s economy, to achieve objectives of Supply Chain Management (SCM), supply chain partners need to work in an integrated manner which necessitate the exchange of strategic information. Developments in Information technology have enabled complex information exchange, and recent advances in social media are increasingly being utilized for improved supply chain performance. The purpose of this study is to generate an understanding on the role of social media in building long-term relationships and trust, and to observe if such relationships enable strategic information exchange.
Original languageEnglish
Pages190-195
Publication statusPublished - 5 Sep 2019
Event2019 Logistics Research Network Annual Conference - Northampton, United Kingdom
Duration: 4 Sep 20196 Sep 2019

Conference

Conference2019 Logistics Research Network Annual Conference
CountryUnited Kingdom
CityNorthampton
Period4/09/196/09/19

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