Integrated marketing communication (IMC): Parsimonious framework and nesting foundations

Evmorfia Argyriou, P J Kitchen, T C Melewar

Research output: Contribution to journalArticle

Original languageEnglish
JournalJournal of Marketing Communications
Publication statusPublished - 2009

Cite this

@article{417f8edea9d2413d82c60de013eba262,
title = "Integrated marketing communication (IMC): Parsimonious framework and nesting foundations",
author = "Evmorfia Argyriou and Kitchen, {P J} and Melewar, {T C}",
year = "2009",
language = "English",
journal = "Journal of Marketing Communications",
issn = "1352-7266",
publisher = "Routledge",

}

Integrated marketing communication (IMC): Parsimonious framework and nesting foundations. / Argyriou, Evmorfia; Kitchen, P J; Melewar, T C.

In: Journal of Marketing Communications, 2009.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Integrated marketing communication (IMC): Parsimonious framework and nesting foundations

AU - Argyriou, Evmorfia

AU - Kitchen, P J

AU - Melewar, T C

PY - 2009

Y1 - 2009

M3 - Article

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

SN - 1352-7266

ER -