Integrated Marketing Communications

Wendy Tabrizi; Elizabeth Dempsey; Elizabeth Lye

Integrated Marketing Communications

Wendy Tabrizi, Elizabeth Dempsey, Elizabeth Lye

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Marketing: Real People, Real Decisions
Editors	Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Place of Publication	Harlow
Publisher	Pearson
Chapter	11
Pages	424-481
Edition	3rd
ISBN (Print)	9781292227191
Publication status	Published - 1 Jul 2019

Cite this

@inbook{9b6fe1ab86fd40b2a163c33134ca2dd3,

title = "Integrated Marketing Communications",

author = "Wendy Tabrizi and Elizabeth Dempsey and Elizabeth Lye",

year = "2019",

month = jul,

day = "1",

language = "English",

isbn = "9781292227191",

pages = "424--481",

editor = "Solomon, {Michael R. } and Marshall, {Greg W. } and Stuart, {Elnora W. } and Barnes, {Bradley } and Mitchell, {Vincent-Wayne } and Tabrizi, {Wendy }",

booktitle = "Marketing: Real People, Real Decisions",

publisher = "Pearson",

edition = "3rd",

}

TY - CHAP

T1 - Integrated Marketing Communications

AU - Tabrizi, Wendy

AU - Dempsey, Elizabeth

AU - Lye, Elizabeth

PY - 2019/7/1

Y1 - 2019/7/1

UR - https://www.pearson.com/uk/educators/higher-education-educators/program/Solomon-Marketing-Real-People-Real-Decisions-3rd-Edition/PGM2376876.html?tab=formats

M3 - Chapter

SN - 9781292227191

SP - 424

EP - 481

BT - Marketing: Real People, Real Decisions

A2 - Solomon, Michael R.

A2 - Marshall, Greg W.

A2 - Stuart, Elnora W.

A2 - Barnes, Bradley

A2 - Mitchell, Vincent-Wayne

A2 - Tabrizi, Wendy

PB - Pearson

CY - Harlow

ER -

Integrated Marketing Communications

Other files and links

Creating the product

Global, ethical and sustainable marketing

Managing the product

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