Integrated Marketing Communications

Wendy Tabrizi, Elizabeth Dempsey, Elizabeth Lye

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing: Real People, Real Decisions
EditorsMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Place of PublicationHarlow
PublisherPearson
Chapter11
Pages424-481
Edition3rd
ISBN (Print)9781292227191
Publication statusPublished - 1 Jul 2019

Research Output

Creating the product

Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 262 -298

Research output: Chapter in Book/Report/Conference proceedingChapter

Global, ethical and sustainable marketing

Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

Research output: Chapter in Book/Report/Conference proceedingChapter

Managing the product

Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Pearson, p. 302 - 336

Research output: Chapter in Book/Report/Conference proceedingChapter

Cite this

Tabrizi, W., Dempsey, E., & Lye, E. (2019). Integrated Marketing Communications. In M. R. Solomon, G. W. Marshall, E. W. Stuart, B. Barnes, V-W. Mitchell, & W. Tabrizi (Eds.), Marketing: Real People, Real Decisions (3rd ed., pp. 424-481). Pearson.