Internationalizing sales research: current status, opportunities and challenges

Nikolaos G. Panagopoulos, Nicholas Lee, E. Bolman Pullins, George J. Avlonitis, Pascal Brassier, Paolo Guenzi, Anna Humenberger, Piotr Kwiatek, Terry W. Loe, Elina Oksanen-Ylikoski, Robert M. Peterson, Beth Rogers, Dan C. Weilbaker

Research output: Contribution to journalArticle

Abstract

With economic activity in emerging markets growing at 40 percent, and with 10 percent and more of the firms in the Global Fortune 500 now headquartered in emerging economies, intense interest lies in the globalization of business activities, including the sales function. This systematic review of the international sales literature in a selection of the most influential journals explains, consolidates, and analyzes current knowledge. This paper also explores the challenges inherent in conducting international sales research, including conceptualization, research management, and data collection issues. Finally, we suggest ways to move forward for researchers in this field, including pertinent topics and how methodological and practical constraints might be addressed.
Original languageEnglish
Pages (from-to)219-242
Number of pages24
JournalJournal of Personal Selling and Sales Management
Volume31
Issue number3
Publication statusPublished - 1 Jun 2011

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sales
Sales
globalization
firm
Economics
economy
market
management
economics
Conceptualization
Economic activity
Systematic review
Globalization
Business activity
Headquarters
Data collection
Research management
Emerging markets
Emerging economies
Industry

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Panagopoulos, N. G., Lee, N., Bolman Pullins, E., Avlonitis, G. J., Brassier, P., Guenzi, P., ... Weilbaker, D. C. (2011). Internationalizing sales research: current status, opportunities and challenges. Journal of Personal Selling and Sales Management, 31(3), 219-242.
Panagopoulos, Nikolaos G. ; Lee, Nicholas ; Bolman Pullins, E. ; Avlonitis, George J. ; Brassier, Pascal ; Guenzi, Paolo ; Humenberger, Anna ; Kwiatek, Piotr ; Loe, Terry W. ; Oksanen-Ylikoski, Elina ; Peterson, Robert M. ; Rogers, Beth ; Weilbaker, Dan C. / Internationalizing sales research : current status, opportunities and challenges. In: Journal of Personal Selling and Sales Management. 2011 ; Vol. 31, No. 3. pp. 219-242.
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Panagopoulos, NG, Lee, N, Bolman Pullins, E, Avlonitis, GJ, Brassier, P, Guenzi, P, Humenberger, A, Kwiatek, P, Loe, TW, Oksanen-Ylikoski, E, Peterson, RM, Rogers, B & Weilbaker, DC 2011, 'Internationalizing sales research: current status, opportunities and challenges', Journal of Personal Selling and Sales Management, vol. 31, no. 3, pp. 219-242.

Internationalizing sales research : current status, opportunities and challenges. / Panagopoulos, Nikolaos G.; Lee, Nicholas; Bolman Pullins, E.; Avlonitis, George J.; Brassier, Pascal; Guenzi, Paolo; Humenberger, Anna; Kwiatek, Piotr; Loe, Terry W.; Oksanen-Ylikoski, Elina; Peterson, Robert M.; Rogers, Beth; Weilbaker, Dan C.

In: Journal of Personal Selling and Sales Management, Vol. 31, No. 3, 01.06.2011, p. 219-242.

Research output: Contribution to journalArticle

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T2 - current status, opportunities and challenges

AU - Panagopoulos, Nikolaos G.

AU - Lee, Nicholas

AU - Bolman Pullins, E.

AU - Avlonitis, George J.

AU - Brassier, Pascal

AU - Guenzi, Paolo

AU - Humenberger, Anna

AU - Kwiatek, Piotr

AU - Loe, Terry W.

AU - Oksanen-Ylikoski, Elina

AU - Peterson, Robert M.

AU - Rogers, Beth

AU - Weilbaker, Dan C.

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Panagopoulos NG, Lee N, Bolman Pullins E, Avlonitis GJ, Brassier P, Guenzi P et al. Internationalizing sales research: current status, opportunities and challenges. Journal of Personal Selling and Sales Management. 2011 Jun 1;31(3):219-242.