Abstract
Purpose – British Telecom (BT) has achieved a classic turnaround that involved divestment and efficiency drives. This interview with Sir Mike Rake, Chairman of BT, sheds light on BT's past development and future growth. Design/methodology/approach – The paper takes the form of an interview with Sir Mike Rake, Chairman of BT. Findings – The interview outlines a number of important factors in running a resilient and effective global company such as culture and common values, leadership at board and executive levels, remuneration transparency, skills, technology, and corporate governance. Originality/value – The paper provides insight into the strategic journey of BT.
| Original language | English |
|---|---|
| Pages (from-to) | 288-295 |
| Number of pages | 8 |
| Journal | Journal of Strategy and Management |
| Volume | 2 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 7 Aug 2009 |
Keywords
- Culture
- Leadership
- Strategic management
- Telecommunications
- Turnarounds
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