This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management.
NOTICE: this is the author’s version of a work that was accepted for publication in Journal of business research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Jevons, C, Veloutsou, C, Christodoulides, G & de Chernatony, L, 'Introduction: thought leadership in brand management' Journal of business research, vol 63, no. 11 (2010) DOI http://dx.doi.org/10.1016/j.jbusres.2009.10.005