This special issue contains fifteen articles developed from presentations at the sixth annual Thought Leaders' International Conference on Brand Management, held at Università della Svizzera italiana in Lugano, Switzerland in April 2010. The conference received 154 submissions and following a double blind reviewing process, a little under half of these, 75 papers, were accepted and presented at the conference. The authors of the accepted conference papers had the opportunity to revise their papers after the conference and submit them for possible inclusion in this special issue. A further round of rigorous double-blind reviewing resulted in the selection of these fifteen articles. This introduction presents an overview of this thought-leading research into brand management.
- Thought leadership
- brand management
Jevons, C., Buil, I., Merrilees, B., & de Chernatony, L. (2013). Introduction: thought leadership in brand management. Journal of Business Research, 66(1), 1-3. https://doi.org/10.1016/j.jbusres.2011.07.016