Introduction: thought leadership in brand management

Colin Jevons, Isabel Buil, Bill Merrilees, Leslie de Chernatony

Research output: Contribution to journalArticle

Abstract

This special issue contains fifteen articles developed from presentations at the sixth annual Thought Leaders' International Conference on Brand Management, held at Università della Svizzera italiana in Lugano, Switzerland in April 2010. The conference received 154 submissions and following a double blind reviewing process, a little under half of these, 75 papers, were accepted and presented at the conference. The authors of the accepted conference papers had the opportunity to revise their papers after the conference and submit them for possible inclusion in this special issue. A further round of rigorous double-blind reviewing resulted in the selection of these fifteen articles. This introduction presents an overview of this thought-leading research into brand management.
Original languageEnglish
Pages (from-to)1-3
Number of pages3
JournalJournal of Business Research
Volume66
Issue number1
DOIs
Publication statusPublished - Jan 2013

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Keywords

  • Thought leadership
  • brand management

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