Introduction: thought leadership in brand management

Colin Jevons; Cleopatra Veloutsou; George Christodoulides; Leslie de Chernatony

doi:10.1016/j.jbusres.2009.10.005

Introduction: thought leadership in brand management

Colin Jevons
, Cleopatra Veloutsou
, George Christodoulides
, Leslie de Chernatony

Marketing and Entrepreneurship

Monash University
University of Glasgow
Università della Svizzera italiana, Lugano

Research output: Contribution to journal › Article

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Abstract

This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management.

Original language	English
Pages (from-to)	1111-1112
Number of pages	2
Journal	Journal of Business Research
Volume	63
Issue number	11
DOIs	https://doi.org/10.1016/j.jbusres.2009.10.005
Publication status	Published - Nov 2010

Bibliographical note

NOTICE: this is the author’s version of a work that was accepted for publication in Journal of business research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Jevons, C, Veloutsou, C, Christodoulides, G & de Chernatony, L, 'Introduction: thought leadership in brand management' Journal of business research, vol 63, no. 11 (2010) DOI http://dx.doi.org/10.1016/j.jbusres.2009.10.005

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10.1016/j.jbusres.2009.10.005

Introduction thought leadership in brand management
NOTICE: this is the author’s version of a work that was accepted for publication in Journal of business research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Jevons, C, Veloutsou, C, Christodoulides, G & de Chernatony, L, 'Introduction: thought leadership in brand management' Journal of business research, vol 63, no. 11 (2010) DOI http://dx.doi.org/10.1016/j.jbusres.2009.10.005
Accepted author manuscript, 116 KB

Cite this

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title = "Introduction: thought leadership in brand management",

abstract = "This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management.",

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Introduction: thought leadership in brand management

Abstract

Bibliographical note

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