Investigating the use of traditional vs. new methods of involving customers in new product development

Wei Liu, James Moultrie

Research output: Chapter in Book/Report/Conference proceedingConference publication

Original languageEnglish
Title of host publicationProceedings of 21st International Product Development Management Conference
Publication statusPublished - 17 Jun 2014
Event21ST INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE - Limerick, Ireland
Duration: 15 Jun 201417 Jun 2014

Conference

Conference21ST INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE
CountryIreland
CityLimerick
Period15/06/1417/06/14

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