Investigating the use of traditional vs. new methods of involving customers in new product development

Wei Liu, James Moultrie

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of 21st International Product Development Management Conference
Publication status	Published - 17 Jun 2014
Event	21ST INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE - Limerick, Ireland Duration: 15 Jun 2014 → 17 Jun 2014

Conference	21ST INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE
Country/Territory	Ireland
City	Limerick
Period	15/06/14 → 17/06/14

Cite this

@inproceedings{3327e0ec1b3b4bc2bc2cc2d6e7ff16fc,

title = "Investigating the use of traditional vs. new methods of involving customers in new product development",

author = "Wei Liu and James Moultrie",

year = "2014",

month = jun,

day = "17",

language = "English",

booktitle = "Proceedings of 21st International Product Development Management Conference",

note = "21ST INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE ; Conference date: 15-06-2014 Through 17-06-2014",

}

TY - GEN

T1 - Investigating the use of traditional vs. new methods of involving customers in new product development

AU - Liu, Wei

AU - Moultrie, James

PY - 2014/6/17

Y1 - 2014/6/17

UR - http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=950#3859

M3 - Conference publication

BT - Proceedings of 21st International Product Development Management Conference

T2 - 21ST INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE

Y2 - 15 June 2014 through 17 June 2014

ER -