TY - JOUR
T1 - Is more capability always beneficial for firm performance? Market orientation, core business process capabilities, and business environment
AU - Jaakkola, Matti
AU - Frösén, Johanna
AU - Tikkanen, Henrikki
AU - Aspara, Jaakko
AU - Vassinen, Antti
AU - Parvinen, Petri
N1 - This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 13 Jun 2016, available online at: http://www.tandfonline.com/10.1080/0267257X.2016.1181098.
PY - 2016/9
Y1 - 2016/9
N2 - This study examines the role of capabilities in core marketing-related business processes–product development management (PDM), supply chain management (SCM) and customer relationship management (CRM)–in translating a firm’s market orientation (MO) into firm performance. The study is the first to examine the interplay of all three business process capabilities simultaneously, while investigating how environmental conditions moderate their performance effects. A moderated mediation analysis of 468 product-focused firms finds that PDM and CRM process capabilities play important mediating roles, whereas SCM process capability does not mediate the relationship between MO and performance. However, the relative importance of the capabilities as mediators varies along the degree of environmental turbulence, and under certain conditions, an increase in the level of business process capability may even turn detrimental.
AB - This study examines the role of capabilities in core marketing-related business processes–product development management (PDM), supply chain management (SCM) and customer relationship management (CRM)–in translating a firm’s market orientation (MO) into firm performance. The study is the first to examine the interplay of all three business process capabilities simultaneously, while investigating how environmental conditions moderate their performance effects. A moderated mediation analysis of 468 product-focused firms finds that PDM and CRM process capabilities play important mediating roles, whereas SCM process capability does not mediate the relationship between MO and performance. However, the relative importance of the capabilities as mediators varies along the degree of environmental turbulence, and under certain conditions, an increase in the level of business process capability may even turn detrimental.
UR - http://www.tandfonline.com/10.1080/0267257X.2016.1181098
U2 - 10.1080/0267257X.2016.1181098
DO - 10.1080/0267257X.2016.1181098
M3 - Article
SN - 0267-257X
VL - 32
SP - 1359
EP - 1385
JO - Journal of Marketing Management
JF - Journal of Marketing Management
IS - 13-14
ER -