Isolating factors

Graham Leask

Research output: Contribution to journalArticlepeer-review


The latest research into salesforce effectiveness provides fresh insight into how teams function and crucially, allows managers to identify factors driving stellar performance.

It is an old adage that you can't manage what you can't measure, and salesforces provide a prime example of this principle. Yet, thanks to the latest leading-edge research and salesforce metrics, previously unrealised performance gains are possible, offering an important lever of sustainable competitive advantage.
Original languageEnglish
JournalPharmaceutical Marketing
VolumeOnline article
Publication statusPublished - 13 Mar 2007

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