Abstract
Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA technology components and the crucial role of farmers' expertise. The model provides the theoretical and empirical basis for developing policies and initiatives to support PA technology adoption.
Original language | English |
---|---|
Pages (from-to) | 510-520 |
Number of pages | 11 |
Journal | Decision Support Systems |
Volume | 54 |
Issue number | 1 |
Early online date | 18 Aug 2012 |
DOIs | |
Publication status | Published - Dec 2012 |
Bibliographical note
Copyright © 2012 Elsevier B.V. CC BY-NC-ND.Keywords
- precision agriculture
- sustainable farming
- adoption
- chracteristics of innovation
- technology acceptance