IT as enabler of sustainable farming: an empirical analysis of farmers' adoption decision of precision agriculture technology

Benoit A. Aubert, Andreas Schroeder, Jonathan Grimaudo

Research output: Contribution to journalArticlepeer-review

Abstract

Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA technology components and the crucial role of farmers' expertise. The model provides the theoretical and empirical basis for developing policies and initiatives to support PA technology adoption.
Original languageEnglish
Pages (from-to)510-520
Number of pages11
JournalDecision Support Systems
Volume54
Issue number1
Early online date18 Aug 2012
DOIs
Publication statusPublished - Dec 2012

Bibliographical note

Copyright © 2012 Elsevier B.V. CC BY-NC-ND.

Keywords

  • precision agriculture
  • sustainable farming
  • adoption
  • chracteristics of innovation
  • technology acceptance

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