IT as enabler of sustainable farming: an empirical analysis of farmers' adoption decision of precision agriculture technology

Benoit A. Aubert; Andreas Schroeder; Jonathan Grimaudo

doi:10.1016/j.dss.2012.07.002

IT as enabler of sustainable farming: an empirical analysis of farmers' adoption decision of precision agriculture technology

Benoit A. Aubert, Andreas Schroeder, Jonathan Grimaudo

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Abstract

Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA technology components and the crucial role of farmers' expertise. The model provides the theoretical and empirical basis for developing policies and initiatives to support PA technology adoption.

Original language	English
Pages (from-to)	510-520
Number of pages	11
Journal	Decision Support Systems
Volume	54
Issue number	1
Early online date	18 Aug 2012
DOIs	https://doi.org/10.1016/j.dss.2012.07.002
Publication status	Published - Dec 2012

Bibliographical note

Keywords

precision agriculture
sustainable farming
adoption
chracteristics of innovation
technology acceptance

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10.1016/j.dss.2012.07.002

IT as enabler of sustainable farming
Copyright © 2012 Elsevier B.V. CC BY-NC-ND.
Accepted author manuscript, 510 KBLicence: CC BY-NC-ND 3.0

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abstract = "Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA technology components and the crucial role of farmers' expertise. The model provides the theoretical and empirical basis for developing policies and initiatives to support PA technology adoption.",

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AU - Schroeder, Andreas

AU - Grimaudo, Jonathan

PY - 2012/12

Y1 - 2012/12

N2 - Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA technology components and the crucial role of farmers' expertise. The model provides the theoretical and empirical basis for developing policies and initiatives to support PA technology adoption.

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KW - adoption

KW - chracteristics of innovation

KW - technology acceptance

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IS - 1

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IT as enabler of sustainable farming: an empirical analysis of farmers' adoption decision of precision agriculture technology

Abstract

Bibliographical note

Keywords

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