Knowledge Exchange and Social Learning Opportunities in Direct Agri-Food Chains

Antonio Palmiro Volpentesta, Salvatore Ammirato, Marco Della-gala

Research output: Chapter in Book/Published conference outputConference publication


In direct agri-food chains (DAFCs), farmers and consumers are brought together with the aim of shortening, localizing and synergizing an agri-food chain. As food moves from the farm to the fork, all the economic activities are performed by farmers/producers or consumers, and none intermediary is required to handle an agri-food product before it is consumed. Any DAFC form provide a sort of liminal space for social learning and for local lay knowledge exchange, through face-to-face interactions. In this paper, we investigate the relationship between face-to-face interaction attributes and the learning opportunity domain of DAFCs that exhibit a same basic form. Our study is mainly based on qualitative data obtained from case studies reported in literature, field observations and informal interviews to various DAFC actors.
Original languageEnglish
Title of host publicationCollaborative Networks in the Internet of Services
Subtitle of host publication13th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2012, Bournemouth, UK, October 1-3, 2012. Proceedings
EditorsLuis M Camarinha-Matos, Lai Xu, Hamideh Afsarmanesh
Number of pages9
ISBN (Electronic)978-3-642-32775-9
ISBN (Print)978-3-642-32774-2
Publication statusPublished - 2012

Publication series

NameIFIP Advances in Information and Communication Technology


  • agri-food
  • direct marketing
  • knowledge exchange
  • social learning


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