Life with sheepdogs

alternative metaphorical models of the doctoral research process revisited

Richard Speed, John Saunders

Research output: Contribution to journalArticle

Abstract

The doctoral research process is the entry path for the academic profession. Traditionally it is explained by reference to another professional entry path, the industrial apprenticeship. Revisiting a paper and discussion originally held at the Marketing Education Group conference in 1991, we explore the implications and limitations of this metaphorical model, suggest alternatives and consider the interaction between student characteristics and supervisory approach. Through this process we offer marketing academics a vast range of unflattering metaphors to employ in describing themselves, their students, their supervisors and their colleagues.
Original languageEnglish
Pages (from-to)475-489
Number of pages15
JournalMarketing Review
Volume2
Issue number4
DOIs
Publication statusPublished - 1 Dec 2001

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research process
marketing
group education
apprenticeship
metaphor
student
profession
interaction

Keywords

  • doctoral research process
  • academic profession
  • industrial apprenticeship
  • metaphorical model
  • student
  • supervisory approach

Cite this

Speed, Richard ; Saunders, John. / Life with sheepdogs : alternative metaphorical models of the doctoral research process revisited. In: Marketing Review. 2001 ; Vol. 2, No. 4. pp. 475-489.
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Life with sheepdogs : alternative metaphorical models of the doctoral research process revisited. / Speed, Richard; Saunders, John.

In: Marketing Review, Vol. 2, No. 4, 01.12.2001, p. 475-489.

Research output: Contribution to journalArticle

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