"Like a Phoenix from the Ashes" - Being (sustainably) happy after overcoming a spell of poverty

Julius Stephan, Kathy Hamilton, Aliakbar Jafari

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2016
Event41st Annual Macromarketing Conference - Trinity College, Dublin, Ireland
Duration: 13 Jul 201615 Jul 2016

Conference

Conference41st Annual Macromarketing Conference
Country/TerritoryIreland
CityDublin
Period13/07/1615/07/16

Keywords

  • Consumer Happiness
  • Transformative live events

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