Linked data flows in multi-player games for servitisation

Victoria Uren, Christopher Brewster

Research output: Chapter in Book/Published conference outputConference publication


The increased data complexity and task interdependency associated with servitization represent significant barriers to its adoption. The outline of a business game is presented which demonstrates the increasing complexity of the management problem when moving through Base, Intermediate and Advanced levels of servitization. Linked data is proposed as an agile set of technologies, based on well established standards, for data exchange both in the game and more generally in supply chains.
Original languageEnglish
Title of host publicationProceedings of the Spring Servitization Conference (SSC 2013)
Subtitle of host publicationservitization in the multi-organisation enterprise
EditorsTim Baines, Ben Clegg, David Harrison
Place of PublicationBirmingham (UK)
PublisherAston University
Number of pages6
Publication statusPublished - 2013
EventSpring Servitization Conference 2013 - Birmingham, United Kingdom
Duration: 20 May 201321 May 2013


ConferenceSpring Servitization Conference 2013
Abbreviated titleSSC 2013
Country/TerritoryUnited Kingdom
OtherServitization in the multi-organisation enterprise

Bibliographical note

© Aston Business School

Funding: the EPSRC Grant Reference EP/K014072/1 “Transforming the adoption of
Product - Service Systems through innovations in applied gaming tec"


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