TY - JOUR
T1 - Liquid Retail: Cultural Perspectives on Marketplace Transformation
AU - Jouan De Kervenoael, Ronan
AU - Bajde, Domen
AU - Schwob, Alexandre
PY - 2018/9/21
Y1 - 2018/9/21
N2 - Inspired by Bauman’s notion of “liquidity,” we problematize the socio-cultural dynamics taking place in contemporary retail. The notion of liquid retail enables researchers to untangle marketplace transformation and to highlight developments centred around markets and market-actors that jointly transform each other. This introduction underlines, as a point of departure, recent developments in retailing that have been marked by the corrosion of fixity and boundaries. We provide a short synopsis of marketplace transformation and liquid retail, from a socio-cultural perspective, and summarize the papers included in this special issue.
AB - Inspired by Bauman’s notion of “liquidity,” we problematize the socio-cultural dynamics taking place in contemporary retail. The notion of liquid retail enables researchers to untangle marketplace transformation and to highlight developments centred around markets and market-actors that jointly transform each other. This introduction underlines, as a point of departure, recent developments in retailing that have been marked by the corrosion of fixity and boundaries. We provide a short synopsis of marketplace transformation and liquid retail, from a socio-cultural perspective, and summarize the papers included in this special issue.
UR - https://www.tandfonline.com/doi/full/10.1080/10253866.2018.1462583
U2 - 10.1080/10253866.2018.1462583
DO - 10.1080/10253866.2018.1462583
M3 - Article
SN - 1477-223X
VL - 21
SP - 417
EP - 422
JO - Consumption, Markets and Culture
JF - Consumption, Markets and Culture
ER -