Lord of the thesis: Lessons from Middle Earth for research students in advancing theory, maintaining relevance

I. Behnecke, J.L. Hooley, Graham J. Hooley

    Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

    Original languageEnglish
    Publication statusPublished - 2006
    EventProceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference - Brisbane, Australia
    Duration: 4 Dec 20066 Dec 2006

    Conference

    ConferenceProceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference
    Country/TerritoryAustralia
    CityBrisbane
    Period4/12/066/12/06

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