Majestic Gamification: a case study in the adoption of a service innovation

Victoria Uren, Daniel Andrews, Steve Fitzpatrick, Steve Pitchford

Majestic-12 Ltd

Research output: Chapter in Book/Published conference output › Conference publication

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2015

Strategic industrial applications of games and gamification: proceedings of the International Gamification for Business Conference 2015 (IGBC15)
Baines, T. (Editor), Petridis, P. (Editor) & Ridgway, K. (Editor), 2015, Birmingham (UK): Aston University. 102 p.
Research output: Book/Report › Scholarly edition

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