Majestic Gamification: a case study in the adoption of a service innovation

Victoria Uren, Daniel Andrews, Steve Fitzpatrick, Steve Pitchford

Research output: Chapter in Book/Published conference output › Conference publication

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  • 2015

    Developing a serious game for PSS

    Petridis, P., Uren, V. S. & Harrison, A., 2015, Strategic industrial applications of games and gamification: proceedings of the International Gamification for Business Conference 2015 (IGBC15). Baines, T., Petridis, P. & Ridgway, K. (eds.). Birmingham (UK): Aston University, p. 55-60 6 p.

    Research output: Chapter in Book/Published conference output › Conference publication

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