Majority and minority influence using the afterimage paradigm: a replication with an unambiguous blue slide

Robin Martin

Research output: Contribution to journalArticle

Abstract

This study re-examines the afterimage paradigm which claims to show that a minority produces a conversion in a task involving afterimage judgements (more private influence than public influence) as opposed to mere compliance produced by a majority. Subsequent failures to replicate this finding have suggested that the changes in the afterimages could be attributed to increased attention due to an ambiguous stimulus coupled with subject suspiciousness. This study attempted to replicate the original experiment but with an unambiguous stimulus in order to remove potential biases. The results showed shifts in afterimages consistent with the increased attention hypothesis for a minority and majority and these were unaffected by the level of suspiciousness reported by the subjects. Additional data shows that no shifts were found in a no-influence control condition showing that shifts were related to exposure to a deviant source and not to response repetition.
Original languageEnglish
Pages (from-to)373-381
Number of pages9
JournalEuropean Journal of Social Psychology
Volume25
Issue number4
DOIs
Publication statusPublished - Jul 1995

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