Managing B-to-B value chains through relational marketing resources

M. Tuominin, S. Hyvonen, Gordon E. Greenley, Graham J. Hooley

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2004
EventAustralia and New Zealand Marketing Academy Confrerence 2004 - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004

Conference

ConferenceAustralia and New Zealand Marketing Academy Confrerence 2004
Abbreviated titleANZMAC
CountryNew Zealand
CityWellington
Period29/11/041/12/04

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