The primary purpose of boundary spanning has been the information exchange between the organization and its task-environment. With complex, global organizational structures and increased emphasis on outsourcing, organizations today are susceptible to degenerate into ‘silos’ and in turn hampering the synergy and efficiency. Boundary spanning research becomes critical to answer some emerging questions in this area. Organization theorists have considered the boundary spanning construct an important one that explains the boundaries of an organization, inter organizational exchanges, dependence and in general, the concept of an organization. The research in this area seems to fall in two broad streams viz., Organization focused, dealing with issues pertaining to organization system, network, learning and collaboration and Individual focused, exploring issues of actors—and their attitudes, behavior—that traverse the boundaries of organization such as sales person, service workers and public servants. This chapter introduces nine interesting research studies presented in the following chapters of the book and attempt to put them in perspective in light of extant literature in the area of boundary spanning theory.
|Title of host publication||Boundary spanning elements and the marketing function in organizations|
|Subtitle of host publication||concepts and empirical studies|
|Editors||Sunil Sahadev, Keyoor Purani, Neeru Malhotra|
|Place of Publication||Cham (CH)|
|Number of pages||8|
|Publication status||Published - 5 Feb 2015|