Managing the product

Wendy Tabrizi, Stephanie Chamberlain, Emily Moorlock, Debbie Hill

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing: Real People, Real Decisions
EditorsMichael R. Solomon, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
PublisherPearson
Chapter8
Pages302 - 336
Edition3rd
ISBN (Print)9781292227191
Publication statusPublished - 1 Jul 2019

Research Output

Creating the product

Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 262 -298

Research output: Chapter in Book/Report/Conference proceedingChapter

Global, ethical and sustainable marketing

Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

Research output: Chapter in Book/Report/Conference proceedingChapter

Integrated Marketing Communications

Tabrizi, W., Dempsey, E. & Lye, E., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 424-481

Research output: Chapter in Book/Report/Conference proceedingChapter

Cite this

Tabrizi, W., Chamberlain, S., Moorlock, E., & Hill, D. (2019). Managing the product. In M. R. Solomon, E. W. Stuart, B. Barnes, V-W. Mitchell, & W. Tabrizi (Eds.), Marketing: Real People, Real Decisions (3rd ed., pp. 302 - 336). Pearson.