Mapping Customer Engagement's Intellectual: A Multi-Method Bibliometric Approach and Future Directions

Reza Marvi, Linda Hollebeek, Pantea Foroudi

Research output: Chapter in Book/Published conference outputChapter

Original languageEnglish
Title of host publicationThe Emerald Handbook of Multi-Stakeholder Communication
EditorsPantea Foroudi, Bang Nguyen, T.C. Melewar
PublisherEmerald
Pages393-432
ISBN (Electronic)9781800718975
ISBN (Print)9781800718982
DOIs
Publication statusPublished - 21 Oct 2022

Cite this