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Margetinggeschichte: Die Genese einer modernen Sozialtechnik, Hartmut Berghoff
Translated title of the contribution
:
Marketing history: The genesis of a modern social technique
Stephanie Decker
Economics, Finance and Entrepreneurship
Aston Business School
Research output
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peer-review
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Keyphrases
Social Techniques
100%
Marketing History
100%
Germany
80%
Politics
80%
Selling Methods
60%
Selling
40%
Academic Discipline
40%
Chemical Dyes
40%
Adolf Hitler
40%
German Business
40%
National Socialists
40%
Swastika
40%
NSDAP
40%
Popular
20%
Politicians
20%
United States
20%
Marketing Experts
20%
Advertisers
20%
Buyers
20%
Seller
20%
Agriculture
20%
Nineteenth Century
20%
Nazi
20%
Market Research
20%
Wide-ranging
20%
Informed Choice
20%
Highly Effective
20%
Roman
20%
Americanization
20%
Consumer Goods
20%
Paperback
20%
Euro
20%
Engels
20%
Fundamental Change
20%
Traders
20%
Liberalism
20%
Guru
20%
Undergraduate Degree
20%
Automobile Industry
20%
Propaganda
20%
Major Change
20%
Second World War
20%
Logistics Companies
20%
Car Manufacturers
20%
Consumer Demand
20%
Tire
20%
Baker
20%
Production Increase
20%
Global Network
20%
German Market
20%
Cigarette
20%
Elitist
20%
Toothpaste
20%
Frankfurt
20%
Evolution of Marketing
20%
Main Campus
20%
High Inflation
20%
Sales Operations
20%
Chocolate Industry
20%
Societal Impacts
20%
Disdain
20%
Iconic Images
20%
Oil Crisis
20%
Frugality
20%
Demagogy
20%
Retardation
20%
Political Marketing
20%
Marketing Methods
20%
Natural Dyestuff
20%
Political Markets
20%
Lard
20%
Charisma
20%
Good Example
20%
Cookies
20%
Crisis Situation
20%
Historical Periodization
20%
Weak Section
20%
Opinion Research
20%
Political Campaigns
20%
Established Parties
20%
German Academia
20%
Arts and Humanities
Technique
100%
Genesis
100%
Revolutions
100%
Germany
50%
1970s
50%
Crisis
33%
Academic Discipline
33%
Adolf Hitler
33%
NSDAP
33%
swastika
33%
National Socialists
33%
1930s
33%
Contemporary
16%
United States of America
16%
Majority
16%
Under-graduate
16%
Tradition
16%
advertisers
16%
Buyers
16%
Market-places
16%
1960s
16%
1980s
16%
19th Century
16%
Career
16%
Nazi
16%
Popular
16%
thinkers
16%
wishes
16%
Timing
16%
Market Research
16%
Global
16%
paperback
16%
Genius
16%
Appreciation
16%
aftermath
16%
favour
16%
Iconic
16%
Conception
16%
Second World War
16%
Danger
16%
Consumer demand
16%
Campus
16%
Exports
16%
Continental
16%
Elitist
16%
Mentality
16%
Traders
16%
Americanization
16%
Dye
16%
Middle German
16%
Periodization
16%
Germany's Economy
16%
Exchange of Ideas
16%
Gurus
16%
1940s
16%
Economics, Econometrics and Finance
Academic Discipline
100%
Sales Behaviour
100%
Industry
50%
Inflation
50%
Consumer Good
50%
Automobile Industry
50%
Deutsche Mark
50%
Societal Impact
50%
Social Sciences
German
100%
Sales
54%
Revolutions
54%
Germany
36%
Academic Discipline
18%
United States of America
9%
Career
9%
Occupational Career
9%
Inflation
9%
Market Research
9%
Americanization
9%
Consumer Good
9%
Mood
9%
19th Century
9%
Automobile Industry
9%
Second World War
9%
Intellectual Cooperation
9%
Societal Impact
9%
Middle Class
9%
Mind
9%
Opinion Research
9%
Frugality
9%
Periodization
9%
Oil Crisis
9%
Marketing Method
9%