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Margetinggeschichte: Die Genese einer modernen Sozialtechnik, Hartmut Berghoff
Translated title of the contribution
:
Marketing history: The genesis of a modern social technique
Stephanie Decker
Economics, Finance and Entrepreneurship
Aston Business School
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Keyphrases
Social Techniques
100%
Marketing History
100%
Germany
80%
Politics
80%
Selling Methods
60%
Selling
40%
Academic Discipline
40%
Chemical Dyes
40%
Adolf Hitler
40%
German Business
40%
National Socialists
40%
Swastika
40%
NSDAP
40%
Popular
20%
Politicians
20%
United States
20%
Marketing Experts
20%
Advertisers
20%
Buyers
20%
Seller
20%
Agriculture
20%
Nineteenth Century
20%
Nazi
20%
Market Research
20%
Wide-ranging
20%
Informed Choice
20%
Highly Effective
20%
Roman
20%
Americanization
20%
Consumer Goods
20%
Paperback
20%
Euro
20%
Engels
20%
Fundamental Change
20%
Traders
20%
Liberalism
20%
Guru
20%
Undergraduate Degree
20%
Automobile Industry
20%
Propaganda
20%
Major Change
20%
Second World War
20%
Logistics Companies
20%
Car Manufacturers
20%
Consumer Demand
20%
Tire
20%
Baker
20%
Production Increase
20%
Global Network
20%
German Market
20%
Cigarette
20%
Elitist
20%
Toothpaste
20%
Frankfurt
20%
Evolution of Marketing
20%
Main Campus
20%
High Inflation
20%
Sales Operations
20%
Chocolate Industry
20%
Societal Impacts
20%
Disdain
20%
Iconic Images
20%
Oil Crisis
20%
Frugality
20%
Demagogy
20%
Retardation
20%
Political Marketing
20%
Marketing Methods
20%
Natural Dyestuff
20%
Political Markets
20%
Lard
20%
Charisma
20%
Good Example
20%
Cookies
20%
Crisis Situation
20%
Historical Periodization
20%
Weak Section
20%
Opinion Research
20%
Political Campaigns
20%
Established Parties
20%
German Academia
20%
Arts and Humanities
Genesis
100%
Marketing
100%
Germany
15%
1970s
15%
Crisis
10%
Academic Discipline
10%
Adolf Hitler
10%
NSDAP
10%
swastika
10%
National Socialists
10%
1930s
10%
United States of America
5%
Majority
5%
Under-graduate
5%
advertisers
5%
Buyers
5%
Market-places
5%
1960s
5%
1980s
5%
19th Century
5%
Popular
5%
thinkers
5%
wishes
5%
Timing
5%
Market Research
5%
paperback
5%
Genius
5%
aftermath
5%
favour
5%
Iconic
5%
Conception
5%
Second World War
5%
Danger
5%
Consumer demand
5%
Campus
5%
Continental
5%
Elitist
5%
Mentality
5%
Traders
5%
Americanization
5%
Middle German
5%
Periodization
5%
Germany's Economy
5%
Exchange of Ideas
5%
Gurus
5%
1940s
5%
Authors
5%
Social Sciences
German
100%
Sales
54%
Germany
36%
Academic Discipline
18%
United States of America
9%
Occupational Career
9%
Inflation
9%
Market Research
9%
Americanization
9%
Consumer Good
9%
Mood
9%
19th Century
9%
Automobile Industry
9%
Second World War
9%
Intellectual Cooperation
9%
Societal Impact
9%
Middle Class
9%
Opinion Research
9%
Frugality
9%
Periodization
9%
Oil Crisis
9%
Marketing Method
9%
Authors
9%
Economics, Econometrics and Finance
Marketing
100%
Academic Discipline
10%
Sales Behaviour
10%
Industry
5%
Inflation
5%
Consumer Good
5%
Automobile Industry
5%
Deutsche Mark
5%
Societal Impact
5%