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Margetinggeschichte: Die Genese einer modernen Sozialtechnik, Hartmut Berghoff
Translated title of the contribution
:
Marketing history: The genesis of a modern social technique
Stephanie Decker
Economics, Finance and Entrepreneurship
Aston Business School
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Business & Economics
Marketing History
100%
Marketing
58%
Sales Technique
12%
Dyes
12%
Branding
11%
Germany
11%
Academic Discipline
10%
Butchers
6%
Political Marketing
6%
Political Campaigns
6%
Logistics
5%
Dyestuff
5%
Frugality
5%
German Mark
5%
Consumer Demand
5%
Cookies
5%
Propaganda
5%
Liberalism
5%
Societal Impact
5%
Charisma
5%
Chocolate
5%
Car Manufacturers
5%
Tire
4%
Americanization
4%
Global Network
4%
Buyers
4%
Cigarettes
4%
High Inflation
4%
Automobile Industry
4%
Labeling
4%
Ideology
4%
Market Research
4%
Tactics
3%
Conception
3%
Mood
3%
Modernization
3%
Undergraduate
3%
Commodities
3%
Middle Class
3%
Traders
3%
Multinationals
3%
Policymaker
3%
United States of America
3%
Seller
3%
Competitors
2%
Agriculture
2%
Oil
2%
Second World War
2%
Economics
2%
Methodology
1%
Industry
1%
Arts & Humanities
Genesis
51%
History
42%
Marketing
35%
Dyes
13%
Revolution
12%
Swastika
10%
NSDAP
9%
Branding
9%
Academic Discipline
8%
National Socialists
7%
1970s
7%
Germany
6%
Adolf Hitler
6%
Germany's Economy
5%
1930s
4%
American Idea
4%
Liberalism
4%
Exchange of Ideas
4%
Advertisers
4%
Gurus
4%
Americanization
4%
Tire
4%
Paperback
4%
Charisma
4%
Elitist
3%
Periodization
3%
Campus
3%
Labeling
3%
Ideology
3%
Traders
3%
Market Research
3%
Second World War
3%
Consumer Demand
3%
Undergraduate
3%
Mentality
3%
Genius
3%
Tactics
3%
Car
3%
Iconic
3%
Mood
3%
Automobile
3%
Modernization
3%
Continental
3%
Oil
2%
Middle Class
2%
Propaganda
2%
1940s
2%
Danger
2%
Wishes
2%
Commodities
2%
Thinkers
2%
Agriculture
2%
1980s
2%
Reception
2%
Industry
2%
Inflation
2%
Buyers
2%
1960s
2%
Goods
2%
Policymaker
2%
Conception
1%
Economics
1%
Methodology
1%