Market driven intangibles and sustainable performance advantages

M. Tuominin, S. Matear, S. Hyvonen, A. Rajala, K. Moller, S. Kajalo, Gordon E. Greenley, Graham J. Hooley

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusUnpublished - 2005
EventAMA Winter Educators' Proceedings - San Antonio, United States
Duration: 11 Feb 200514 Feb 2005


ConferenceAMA Winter Educators' Proceedings
CountryUnited States
CitySan Antonio

Cite this