Market driven intangibles and sustainable performance advantages

M. Tuominin, S. Matear, S. Hyvonen, A. Rajala, K. Moller, S. Kajalo, Gordon E. Greenley, Graham J. Hooley

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Unpublished - 2005
Event	AMA Winter Educators' Proceedings - San Antonio, United States Duration: 11 Feb 2005 → 14 Feb 2005

Conference	AMA Winter Educators' Proceedings
Country/Territory	United States
City	San Antonio
Period	11/02/05 → 14/02/05

Cite this

@conference{e04f6c8a8a3f4cadbae2957db3cee065,

title = "Market driven intangibles and sustainable performance advantages",

author = "M. Tuominin and S. Matear and S. Hyvonen and A. Rajala and K. Moller and S. Kajalo and Greenley, {Gordon E.} and Hooley, {Graham J.}",

year = "2005",

language = "English",

note = "AMA Winter Educators' Proceedings ; Conference date: 11-02-2005 Through 14-02-2005",

}

TY - CONF

T1 - Market driven intangibles and sustainable performance advantages

AU - Tuominin, M.

AU - Matear, S.

AU - Hyvonen, S.

AU - Rajala, A.

AU - Moller, K.

AU - Kajalo, S.

AU - Greenley, Gordon E.

AU - Hooley, Graham J.

PY - 2005

Y1 - 2005

M3 - Unpublished Conference Paper

T2 - AMA Winter Educators' Proceedings

Y2 - 11 February 2005 through 14 February 2005

ER -