Market driven intangibles: Critical indicators for firm performance superiority in small open economies

M. Tuominin, S. Matear, S. Hyvonen, A. Rajala, K. M?ller, S. Kajalo, Gordon E. Greenley, Graham J. Hooley

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference 2004 - Wellington, New Zealand
Duration: 4 Dec 20046 Dec 2004

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2004
Abbreviated titleANZMAC
CountryNew Zealand
CityWellington
Period4/12/046/12/04

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