Market driven intangibles: Critical indicators for firm performance superiority in small open economies

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2004
Event	Australian and New Zealand Marketing Academy Conference 2004 - Wellington, New Zealand Duration: 4 Dec 2004 → 6 Dec 2004

Conference	Australian and New Zealand Marketing Academy Conference 2004
Abbreviated title	ANZMAC
Country/Territory	New Zealand
City	Wellington
Period	4/12/04 → 6/12/04

Cite this

@conference{bbc0678b9311499db3333d3a88baec4f,

title = "Market driven intangibles: Critical indicators for firm performance superiority in small open economies",

author = "M. Tuominin and S. Matear and S. Hyvonen and A. Rajala and K. M?ller and S. Kajalo and Greenley, \{Gordon E.\} and Hooley, \{Graham J.\}",

year = "2004",

language = "English",

note = "Australian and New Zealand Marketing Academy Conference 2004, ANZMAC ; Conference date: 04-12-2004 Through 06-12-2004",

}

TY - CONF

T1 - Market driven intangibles: Critical indicators for firm performance superiority in small open economies

AU - Tuominin, M.

AU - Matear, S.

AU - Hyvonen, S.

AU - Rajala, A.

AU - M?ller, K.

AU - Kajalo, S.

AU - Greenley, Gordon E.

AU - Hooley, Graham J.

PY - 2004

Y1 - 2004

M3 - Unpublished Conference Paper

T2 - Australian and New Zealand Marketing Academy Conference 2004

Y2 - 4 December 2004 through 6 December 2004

ER -