Market-focused resources, competitive positioning and firm performance

Graham J. Hooley, Gordon E. Greenley, J. Fahy, J. Cadogan

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2001
EventAcademy of Marketing Conference 2001 - Cardiff, United Kingdom
Duration: 2 Jul 20014 Jul 2001

Conference

ConferenceAcademy of Marketing Conference 2001
Abbreviated titleAM 2001
CountryUnited Kingdom
CityCardiff
Period2/07/014/07/01

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