Market-focused resources, competitive positioning and firm performance

Graham J. Hooley, Gordon E. Greenley, J. Fahy, J. Cadogan

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Unpublished - 2001
Event	Academy of Marketing Conference 2001 - Cardiff, United Kingdom Duration: 2 Jul 2001 → 4 Jul 2001

Conference	Academy of Marketing Conference 2001
Abbreviated title	AM 2001
Country/Territory	United Kingdom
City	Cardiff
Period	2/07/01 → 4/07/01

Cite this

@conference{c4492997b21b45788126b1759717f3f1,

title = "Market-focused resources, competitive positioning and firm performance",

author = "Hooley, {Graham J.} and Greenley, {Gordon E.} and J. Fahy and J. Cadogan",

year = "2001",

language = "English",

note = "Academy of Marketing Conference 2001, AM 2001 ; Conference date: 02-07-2001 Through 04-07-2001",

}