TY - JOUR
T1 - Market orientation and quasi-integration
T2 - Adding value through relationships
AU - Mason, Katy
AU - Doyle, Peter
AU - Wong, Veronica
PY - 2006/2/1
Y1 - 2006/2/1
N2 - This study explores and describes the rationales and approaches of a market orientated supply chain - labeled the "demand chain". The objective is to develop theory by providing grounded insights into how and why managers design and implement a market orientated supply chain. Analysis of twenty field interviews uncovered three main rationales for demand chain configuration. Further, a continuum of integration typologies is presented and three key responses explored and described. These findings are discussed and implications for theory and practice are offered.
AB - This study explores and describes the rationales and approaches of a market orientated supply chain - labeled the "demand chain". The objective is to develop theory by providing grounded insights into how and why managers design and implement a market orientated supply chain. Analysis of twenty field interviews uncovered three main rationales for demand chain configuration. Further, a continuum of integration typologies is presented and three key responses explored and described. These findings are discussed and implications for theory and practice are offered.
KW - Demand chain
KW - Inter-firm relationships
KW - Market orientation
KW - Quasi-integration
KW - Supply chain
KW - Supply chain configuration
UR - http://www.scopus.com/inward/record.url?scp=32044461129&partnerID=8YFLogxK
UR - https://www.sciencedirect.com/science/article/pii/S001985010500009X?via%3Dihub
U2 - 10.1016/j.indmarman.2005.01.005
DO - 10.1016/j.indmarman.2005.01.005
M3 - Article
AN - SCOPUS:32044461129
SN - 0019-8501
VL - 35
SP - 140
EP - 155
JO - Industrial Marketing Management
JF - Industrial Marketing Management
IS - 2
ER -