Marketing: a history of the next decade

Graham J. Hooley, Gordon E. Greenley, Veronica Wong

Research output: Contribution to journalArticle

Abstract

The article discusses various reports published within the issue, including one by Movando et al. concerning marketing measures and constructs, and an article by Grandcolas et al. concerning research methodologies and the future of web-based survey research.
Original languageEnglish
Pages (from-to)517-522
Number of pages6
JournalJournal of Marketing Management
Volume19
Issue number5/6
DOIs
Publication statusPublished - 1 Jun 2003

Bibliographical note

JMM Special Issue

Keywords

  • marketing
  • research methodologies
  • web-based survey research

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