Marketing: a history of the next decade

Graham J. Hooley; Gordon E. Greenley; Veronica Wong

doi:10.1362/026725703322189922

Marketing: a history of the next decade

Graham J. Hooley
, Gordon E. Greenley
, Veronica Wong

Marketing and Entrepreneurship

Research output: Contribution to journal › Article › peer-review

Abstract

The article discusses various reports published within the issue, including one by Movando et al. concerning marketing measures and constructs, and an article by Grandcolas et al. concerning research methodologies and the future of web-based survey research.

Original language	English
Pages (from-to)	517-522
Number of pages	6
Journal	Journal of Marketing Management
Volume	19
Issue number	5/6
DOIs	https://doi.org/10.1362/026725703322189922
Publication status	Published - 1 Jun 2003

Bibliographical note

JMM Special Issue

Keywords

marketing
research methodologies
web-based survey research

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10.1362/026725703322189922

Cite this

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title = "Marketing: a history of the next decade",

abstract = "The article discusses various reports published within the issue, including one by Movando et al. concerning marketing measures and constructs, and an article by Grandcolas et al. concerning research methodologies and the future of web-based survey research.",

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Marketing: a history of the next decade

Abstract

Bibliographical note

Keywords

Access to Document

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