Marketing assets, capabilities and competitive positioning

Graham J. Hooley, J. Beracs, John W. Cadogan, J. Fahy, K. Fonfara, M. Gabbott, H. Kasper, S. Matear, K. Möller, Hans Mühlbacher, B. Snoj, Vasilios Theoharakis, Y. Tsarenko, O.H.M. Yau

Research output: Chapter in Book/Published conference outputConference publication

Original languageEnglish
Title of host publicationProceedings of 33rd EMAC Annual Conference 2004
EditorsJ. Munuera-Aleman
Publication statusPublished - 2004
Event33rd EMAC Annual Conference 2004 - Murcia, Spain
Duration: 18 May 200421 May 2004

Conference

Conference33rd EMAC Annual Conference 2004
Abbreviated titleEMAC
CountrySpain
CityMurcia
Period18/05/0421/05/04
OtherEuropean Marketing Academy Conference

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