Marketing assets, capabilities and competitive positioning

Graham J. Hooley; J. Beracs; John W. Cadogan; J. Fahy; K. Fonfara; M. Gabbott; H. Kasper; S. Matear; K. Möller; Hans Mühlbacher; B. Snoj; Vasilios Theoharakis; Y. Tsarenko; O.H.M. Yau

Marketing assets, capabilities and competitive positioning

Graham J. Hooley
, J. Beracs
, John W. Cadogan
, J. Fahy
, K. Fonfara
, M. Gabbott
, H. Kasper
, S. Matear
, K. Möller
, Hans Mühlbacher
, B. Snoj
, Vasilios Theoharakis
, Y. Tsarenko
, O.H.M. Yau

Marketing and Entrepreneurship

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of 33rd EMAC Annual Conference 2004
Editors	J. Munuera-Aleman
Publication status	Published - 2004
Event	33rd EMAC Annual Conference 2004 - Murcia, Spain Duration: 18 May 2004 → 21 May 2004

Conference

Conference	33rd EMAC Annual Conference 2004
Abbreviated title	EMAC
Country/Territory	Spain
City	Murcia
Period	18/05/04 → 21/05/04
Other	European Marketing Academy Conference

Cite this

@inproceedings{d339110233be4e0fba3aa7ede6a60cc9,

title = "Marketing assets, capabilities and competitive positioning",

author = "Hooley, \{Graham J.\} and J. Beracs and Cadogan, \{John W.\} and J. Fahy and K. Fonfara and M. Gabbott and H. Kasper and S. Matear and K. M{\"o}ller and Hans M{\"u}hlbacher and B. Snoj and Vasilios Theoharakis and Y. Tsarenko and O.H.M. Yau",

year = "2004",

language = "English",

editor = "J. Munuera-Aleman",

booktitle = "Proceedings of 33rd EMAC Annual Conference 2004",

note = "33rd EMAC Annual Conference 2004, EMAC ; Conference date: 18-05-2004 Through 21-05-2004",

}

TY - GEN

T1 - Marketing assets, capabilities and competitive positioning

AU - Hooley, Graham J.

AU - Beracs, J.

AU - Cadogan, John W.

AU - Fahy, J.

AU - Fonfara, K.

AU - Gabbott, M.

AU - Kasper, H.

AU - Matear, S.

AU - Möller, K.

AU - Mühlbacher, Hans

AU - Snoj, B.

AU - Theoharakis, Vasilios

AU - Tsarenko, Y.

AU - Yau, O.H.M.

PY - 2004

Y1 - 2004

M3 - Conference publication

BT - Proceedings of 33rd EMAC Annual Conference 2004

A2 - Munuera-Aleman, J.

T2 - 33rd EMAC Annual Conference 2004

Y2 - 18 May 2004 through 21 May 2004

ER -