Marketing at the top? The questionable influence of marketing in top decision making

John Saunders, Evmorfia Argyriou, Peter Verhoef, Peter Leeflang

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2008
EventAcademy of Marketing Annual Conference - Aberdeen, United Kingdom
Duration: 7 Jul 200810 Jul 2008

Conference

ConferenceAcademy of Marketing Annual Conference
CountryUnited Kingdom
CityAberdeen
Period7/07/0810/07/08

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