Marketing at the top? The questionable influence of marketing in top decision making

John Saunders, Evmorfia Argyriou, Peter Verhoef, Peter Leeflang

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2008
Event	Academy of Marketing Annual Conference - Aberdeen, United Kingdom Duration: 7 Jul 2008 → 10 Jul 2008

Conference	Academy of Marketing Annual Conference
Country/Territory	United Kingdom
City	Aberdeen
Period	7/07/08 → 10/07/08

Cite this

@conference{a67cb807c3c84042852b1cf98830824c,

title = "Marketing at the top? The questionable influence of marketing in top decision making",

author = "John Saunders and Evmorfia Argyriou and Peter Verhoef and Peter Leeflang",

year = "2008",

language = "English",

note = "Academy of Marketing Annual Conference ; Conference date: 07-07-2008 Through 10-07-2008",

}