Marketing at Work: Groupon - Making Life less boring through Direct Marketing on the Web

Julius Stephan

Research output: Chapter in Book/Published conference outputChapter

Original languageEnglish
Title of host publicationMarketing: An Introduction
Subtitle of host publicationWithin context of European market
EditorsGary Armstrong, Philip Kotler, Harker Michael, Brennan Ross
PublisherPearson
Chapter13.1
Edition4
ISBN (Print)978-1292200309
Publication statusPublished - 19 Apr 2019

Keywords

  • Marketing Case Study
  • Direct Marketing

Cite this