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Marketing back in its place?

  • Evmorfia Argyriou
  • , Peter Leeflang
  • , John A. Saunders
  • , Peter C. Verhoef
  • Rijksuniversiteit Groningen

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing Annual Conference - Leeds, United Kingdom
Duration: 7 Jul 2009 → 9 Jul 2009

Conference

ConferenceAcademy of Marketing Annual Conference
Country/TerritoryUnited Kingdom
CityLeeds
Period7/07/09 → 9/07/09

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