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Margetinggeschichte: Die Genese einer modernen Sozialtechnik, Hartmut Berghoff
Translated title of the contribution
:
Marketing history: The genesis of a modern social technique
Stephanie Decker
Economics, Finance and Entrepreneurship
Aston Business School
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Business & Economics
Marketing History
100%
Marketing
58%
Sales Technique
12%
Dyes
12%
Branding
11%
Germany
11%
Academic Discipline
10%
Butchers
6%
Political Marketing
6%
Political Campaigns
6%
Logistics
5%
Dyestuff
5%
Frugality
5%
German Mark
5%
Consumer Demand
5%
Cookies
5%
Propaganda
5%
Liberalism
5%
Societal Impact
5%
Charisma
5%
Chocolate
5%
Car Manufacturers
5%
Arts & Humanities
Genesis
51%
History
42%
Marketing
35%
Dyes
13%
Revolution
12%
Swastika
10%
NSDAP
9%
Branding
9%
Academic Discipline
8%
National Socialists
7%
1970s
7%
Germany
6%
Adolf Hitler
6%
Germany's Economy
5%