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Margetinggeschichte: Die Genese einer modernen Sozialtechnik, Hartmut Berghoff
Translated title of the contribution
:
Marketing history: The genesis of a modern social technique
Stephanie Decker
Economics, Finance and Entrepreneurship
Aston Business School
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Business & Economics
Academic Discipline
10%
Agriculture
2%
Americanization
4%
Automobile Industry
4%
Branding
11%
Butchers
6%
Buyers
4%
Car Manufacturers
5%
Charisma
5%
Chocolate
5%
Cigarettes
4%
Commodities
3%
Competitors
2%
Conception
3%
Consumer Demand
5%
Cookies
5%
Dyes
12%
Dyestuff
5%
Economics
2%
Frugality
5%
German Mark
5%
Germany
11%
Global Network
4%
High Inflation
4%
Ideology
4%
Industry
1%
Labeling
4%
Liberalism
5%
Logistics
5%
Market Research
4%
Marketing
58%
Marketing History
100%
Methodology
1%
Middle Class
3%
Modernization
3%
Mood
3%
Multinationals
3%
Oil
2%
Policymaker
3%
Political Campaigns
6%
Political Marketing
6%
Propaganda
5%
Sales Technique
12%
Second World War
2%
Seller
3%
Societal Impact
5%
Tactics
3%
Tire
4%
Traders
3%
Undergraduate
3%
United States of America
3%
Arts & Humanities
1930s
4%
1940s
2%
1960s
2%
1970s
7%
1980s
2%
Academic Discipline
8%
Adolf Hitler
6%
Advertisers
4%
Agriculture
2%
American Idea
4%
Americanization
4%
Automobile
3%
Branding
9%
Buyers
2%
Campus
3%
Car
3%
Charisma
4%
Commodities
2%
Conception
1%
Consumer Demand
3%
Continental
3%
Danger
2%
Dyes
13%
Economics
1%
Elitist
3%
Exchange of Ideas
4%
Genesis
51%
Genius
3%
Germany
6%
Germany's Economy
5%
Goods
2%
Gurus
4%
History
42%
Iconic
3%
Ideology
3%
Industry
2%
Inflation
2%
Labeling
3%
Liberalism
4%
Market Research
3%
Marketing
35%
Mentality
3%
Methodology
1%
Middle Class
2%
Modernization
3%
Mood
3%
National Socialists
7%
NSDAP
9%
Oil
2%
Paperback
4%
Periodization
3%
Policymaker
2%
Propaganda
2%
Reception
2%
Revolution
12%
Second World War
3%
Swastika
10%
Tactics
3%
Thinkers
2%
Tire
4%
Traders
3%
Undergraduate
3%
Wishes
2%