"Marketing is all about T-shirts and posters - right?"

John Rudd

Research output: Chapter in Book/Published conference outputChapter (peer-reviewed)peer-review

Abstract

Five questions for conducting marketing as a profession that ushers in strategic change
Original languageEnglish
Title of host publicationReady for change? Transition through turbulence to reformation and transformation
EditorsCora L. Heimer-Rathbone
Place of PublicationBasingstoke (UK)
PublisherPalgrave Macmillan
Pages129-144
Number of pages16
ISBN (Print)978-0-230-34269-9, 0-230-34269-8
Publication statusPublished - 17 Apr 2012

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  • Establishing organizational receptivity for change

    Butler, M., 17 Apr 2012, Ready for change? Transition through turbulence to reformation and transformation. Heimer-Rathbone, C. L. (ed.). Basingstoke (UK): Palgrave Macmillan, p. 29-52 24 p.

    Research output: Chapter in Book/Published conference outputChapter (peer-reviewed)peer-review

  • Forward

    Edwards, J., 17 Apr 2012, Ready for change? Transition through turbulence to reformation and transformation. Heimer-Rathbone, C. L. (ed.). Basingstoke (UK): Palgrave Macmillan, p. xiii-xiv 2 p.

    Research output: Chapter in Book/Published conference outputForeword/postscript

  • Leveraging relationships to get ready for change

    Jarzabkowski, P., Smets, M. & Spee, P., 17 Apr 2012, Ready for change? Transition through turbulence to reformation and transformation. Heimer-Rathbone, C. L. (ed.). Basingstoke (UK): Palgrave Macmillan, p. 165-184 19 p.

    Research output: Chapter in Book/Published conference outputChapter (peer-reviewed)peer-review

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