Marketing performance assessment systems and the business context

Business & Economics

• Performance Assessment 100%
• Marketing Performance 75%
• Empirical Evidence 8%
• Business Performance 7%
• Contextual Factors 5%
• Factor Analysis 5%
• Life Cycle 4%
• Market Orientation 4%
• Taxonomy 4%
• Web-based 4%
• Field Study 4%
• Managers 4%
• Performance Measurement 4%
• Clustering 3%
• Questionnaire 3%
• Benchmarking 3%
• Empirical Study 2%
• Design Methodology 2%
• Performance 1%
• Industry 1%
• Factors 1%