| Original language | English |
|---|---|
| Type | I was included as a casestudy within the book |
| Media of output | Book |
| Publisher | Pearson |
| ISBN (Print) | 9781292227191 |
| ISBN (Electronic) | 9781292274140 |
| Publication status | Published - 22 Jul 2019 |
Marketing: Real People, Real Decisions
Research output: Other contribution