Marketing resources and customer value delivery

Graham J. Hooley, M. Tuominin, S. Hyvonen, S. Kajalo, A. Rajala, K. Moller, S. Matear

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2006
    EventAMA Summer Educators' Conference 2006 - Chicago, United States
    Duration: 4 Aug 20067 Aug 2006


    ConferenceAMA Summer Educators' Conference 2006
    CountryUnited States

    Cite this

    Hooley, G. J., Tuominin, M., Hyvonen, S., Kajalo, S., Rajala, A., Moller, K., & Matear, S. (2006). Marketing resources and customer value delivery. Paper presented at AMA Summer Educators' Conference 2006, Chicago, United States.