Marketing resources and customer value delivery

Graham J. Hooley, M. Tuominin, S. Hyvonen, S. Kajalo, A. Rajala, K. Moller, S. Matear

    Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

    Original languageEnglish
    Publication statusPublished - 2006
    EventAMA Summer Educators' Conference 2006 - Chicago, United States
    Duration: 4 Aug 20067 Aug 2006


    ConferenceAMA Summer Educators' Conference 2006
    Country/TerritoryUnited States

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