Marketing resources and customer value delivery

Graham J. Hooley, M. Tuominin, S. Hyvonen, S. Kajalo, A. Rajala, K. Moller, S. Matear

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2006
Event	AMA Summer Educators' Conference 2006 - Chicago, United States Duration: 4 Aug 2006 → 7 Aug 2006

Conference	AMA Summer Educators' Conference 2006
Country/Territory	United States
City	Chicago
Period	4/08/06 → 7/08/06

Cite this

@conference{dd44ed93219240eb942a85b00fa81b17,

title = "Marketing resources and customer value delivery",

author = "Hooley, {Graham J.} and M. Tuominin and S. Hyvonen and S. Kajalo and A. Rajala and K. Moller and S. Matear",

year = "2006",

language = "English",

note = "AMA Summer Educators' Conference 2006 ; Conference date: 04-08-2006 Through 07-08-2006",

}