Marketing resources and their measurement

J. Beracs, Graham J. Hooley, L. Sajtos, T. Keszey, M Farhangmehr (Editor)

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2002
    Event31st EMAC annual conference - Braga, Portugal
    Duration: 28 May 200231 May 2002


    Conference31st EMAC annual conference
    OtherMarketing in a Changing World: scope, opportunities and challenges

    Cite this

    Beracs, J., Hooley, G. J., Sajtos, L., Keszey, T., & Farhangmehr, M. (Ed.) (2002). Marketing resources and their measurement. Paper presented at 31st EMAC annual conference, Braga, Portugal.