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Marketing resources and their measurement

  • J. Beracs
  • , Graham J. Hooley
  • , L. Sajtos
  • , T. Keszey
  • , M Farhangmehr (Editor)

    Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2002
    Event31st EMAC annual conference - Braga, Portugal
    Duration: 28 May 2002 → 31 May 2002

    Conference

    Conference31st EMAC annual conference
    Country/TerritoryPortugal
    CityBraga
    Period28/05/02 → 31/05/02
    OtherMarketing in a Changing World: scope, opportunities and challenges

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