Marketing resources as antecedents of performance

Graham J. Hooley, M. Perin, C. Sampaio

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2006
    Event30th Annual Conference ANPAD (National Association of Post-Graduate Studies and Research in Administration, Brazil - Rio De Janiero
    Duration: 1 Jan 20061 Jan 2006

    Conference

    Conference30th Annual Conference ANPAD (National Association of Post-Graduate Studies and Research in Administration, Brazil
    CityRio De Janiero
    Period1/01/061/01/06

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