Marketing resources as antecedents of performance

Graham J. Hooley; M. Perin; C. Sampaio

Marketing resources as antecedents of performance

Graham J. Hooley, M. Perin, C. Sampaio

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2006
Event	30th Annual Conference ANPAD (National Association of Post-Graduate Studies and Research in Administration, Brazil - Rio De Janiero Duration: 1 Jan 2006 → 1 Jan 2006

Conference

Conference	30th Annual Conference ANPAD (National Association of Post-Graduate Studies and Research in Administration, Brazil
City	Rio De Janiero
Period	1/01/06 → 1/01/06

Cite this

@conference{a019893e038a4a82b898ec8129e8ec5d,

title = "Marketing resources as antecedents of performance",

author = "Hooley, {Graham J.} and M. Perin and C. Sampaio",

year = "2006",

language = "English",

note = "30th Annual Conference ANPAD (National Association of Post-Graduate Studies and Research in Administration, Brazil ; Conference date: 01-01-2006 Through 01-01-2006",

}