Marketing strategy and competitive positioning

Graham J. Hooley
, Nigel F. Piercy
, Brigitte Nicoulaud

Research output: Book/Report › Book

1 results

2011
Marketing strategy and competitive positioning
Hooley, G. J., Piercy, N. F. & Nicoulaud, B., 17 Aug 2011, 5th ed. Financial Times/Prentice Hall. 592 p.
Research output: Book/Report › Book